Book Marketing Tips
Below I’ve listed ten vital tips to a successful book publicity campaign. I suggest that you include as many of them as possible into your own marketing plan and that way you’ll sell heaps of copies!
- Take no for an answer. It can be frustrating when certain media bodies aren’t interested in your book, but always thank them for their time and move on. If you try and argue with them you’ll leave a bad impression and your chances of working with them in the future will be slim.
- Start immediately! A book publicity campaign works best if it’s started six months prior to your book’s publication date. Begin publicizing your story to mainstream and industry media way before your book’s release, and target consumers once it is available to order.
- Create a press kit. Before you begin promoting your book prepare a press kit, including a cover letter, press release, author bio, Q&A page, sample interview questions, and articles.
- Know your target audience. Identify exactly who is likely to buy your book. The more focused you are when it comes to marketing your book, the better your results will be. If your book is quite main-stream, begin with a smaller audience and broaden your focus after you’ve saturated the first audience.
- Ask friends, colleagues, or anyone who likes your book to place reviews on Amazon. Amazon is highly influential and the reviews count for a lot, so encourage anyone who says they enjoyed your book to place a review. If there are a lot of reviews on Amazon (preferably four or five star reviews) other people who are interested in buying your book will be encouraged to order it.
- Offer sample chapters as free downloads on the website created for your book. Turn a couple of your best chapters into PDF files and let people download them for free. This is the equivalent of letting people browse through your book at a bookstore! Sample chapters ‘tease’ readers into wanting more and that way they will be motivated to buy your book.
- Review other books in the same field / genre as yours. Review these books on Amazon using your real name, accompanied by ‘author of the book ((title of your book here))’ Aim to review books in the same genre as yours that are higher up the sales rankings, and that way more people will have the chance of finding your book, as when people read your review a percentage of them will click through to your book!
- Offer some copies of your book as prizes. Local radio shows, magazines, or societies will often be interested in running competitions, and will provide you with valuable publicity if you give them a few books to offer to their audience as prizes.
- Build your website address into your book. When writing your book, include as many reasons as possible for readers to visit your website. Don’t just simply list your website address in your biography, or on the last page of the book. Present readers with an array of valid reasons to visit your site. You could offer downloadable versions of engagement tools, such as checklists and worksheets. Promise updated content; ideas and topics that occurred to you after you completed your book. If your book is in black and white but includes photographs or charts, post color versions of the visuals on your website. Don’t see your website as merely a promotional tool, but as an additional resource alongside your book.
- Encourage reader comments and questions. Use your website to create an interactive relationship with your readers. Solicit their comments and questions. Perhaps offer a prize for the best question of the month, and answer it on your home page.
Your Book Angel xxx
PS. I offer a range of three different marketing packages for writers who want help and support getting their book known to the world.
Click here to check them out!
Using Social Media to Sell Books
Today I’d like to offer all you published authors out there some tips on how to market your book. And if you haven’t got a book published yet then save this article so you can refer back to it when you do have your first published book in your hands!
When it comes to marketing your book online a good place to start is social media websites, simply because people love to meet published Authors. Start by creating an account on Facebook, Twitter and MySpace. These are the main three that I recommend, although if you really want to push the boat out then LinkedIn is well worth the extra effort.
For your profile photo, either use the cover of your book, or a nice photo of you holding your book. When writing your profile / biography be sure to let people know that you’re an author and the title of your book. You should also include a web-link leading to your book for sale on Amazon, or to your book’s blog / website.
Now’s the fun part! You must join as many groups as you can related to the subject matter of your book. For example, if your book is about the criminally insane you should look at joining groups about this topic. You’ll be surprised at how many groups are out there, so don’t worry about finding a good few. You can also join more general groups such as ‘writing,’ ‘authors,’ ‘writers,’ ‘books,’ and so on…
Twitter is completely different as it doesn’t involve groups, although you can use the search box on the home page to type in the words, for example ‘criminally insane’ and see what people are chatting about that subject then you can follow them and hope they follow you back.
With Twitter you can also set up a profile on the ‘yellow pages’ of the site, Twellow. Here you can also find people to follow who are interested in the subject of your book.
I’ll be releasing future products on book marketing, but for now take action by following the tips above. I really hope this helps you to sell some more books. Just remember, don’t try to be somebody that you’re not on social media sites as that’s really obvious. Be yourself and people will adore you for it!
Love & Light,
Your Book Angel xxx
PS. In my Write Your Book Now Masterclass 26-week online course, there’s a whole section teaching authors how to market their book. Click here to discover more...